“What’s a push present?” I asked.
In a very matter-of-fact way, she replied, “It’s also called a Push Gift. It’s something that the father gives the mother to recognize how hard she worked leading up to and during the birth of their baby. My friend got some diamond earrings. Another friend got a Louis Vuitton bag.”
“Really? I thought the baby was the present.” I said.
Well, according to BabyCenter.com, push presents, baby baubles, push gifts or baby mama gifts are the latest trend in having a baby. And actually, as I read, it’s not that new. Apparently in Europe and Asia, giving a new mother a gift after having a baby has been performed for years. However, it’s a relatively newer trend in North America.
One American expert summed the nature of a “Push Present” in a very pre-recession sort of way during a 2007 interview with the New York Times.
“It’s more and more an expectation of moms these days that they deserve something for bearing the burden for nine months, getting sick, ruining their body...The guilt really gets piled on.”
And, in general it’s usually woman who educate men about push presents. I need to stop and take a breath for a moment.
Burden…ruining their bodies…deserve...expectation.
Wow.
I must admit, having a baby does change your body, but to call bearing a child a…burden? (If one is calling a baby that, maybe they ought to have kept their pants on nine months earlier.) Try telling this to someone in a fertility clinic. I also wouldn’t say getting pregnant ruins your body. One of my former UWO cheerleading teammates is now a fitness model and looks better than ever. (This is after having a baby.)

One website suggested that in a recent survey, 88 per cent of women who gave birth were interested in receiving a gift to celebrate “pushing” through labour. And another poll indicated that 37 per cent of affluent mothers actually received one.
And these gifts are typically expensive tokens like jewellery. After all, push presents aren’t called “Baby Bauble” for nothing! In fact, one New York jeweller even established a push present registry a few years ago.
In a society where retailers dictate our gift-giving and make up "gift-giving occasions" (think Secretaries Day etc.) this is not a surprising trend. But it does strike me as pretty materialistic. Granted, it’s nice to receive a gift, but the premise that one has to ask for one, contradicts the true meaning of a “gift.” I think it’s this expectation that really gets me.
It’s almost like a bridezilla who expects her maid of honour to throw her a shower. I'm a bit uncomfortable with this.
In the case of a baby, isn’t the baby the best gift of all? Why should people expect to receive a gift, for this human gift?









